Hi, this is Angel!
I am a UX designer passionate about crafting intuitive, user-centered experiences. As a resourceful and creative thinker, I specialize in researching and designing interfaces for complex systems, particularly in advertising tech and eCommerce, to enhance usability while aligning with business goals. I also bring experience in leveraging innovative approaches to idea and concept development.
My ambition is to join a collaborative team that values creativity and innovation in delivering seamless user experiences.
My Professional Skills
Innovative & Creative
I am a designer at heart, and I am passionate about finding innovative solutions to create a user-centered design.
E-Commerce & Retails
E-Commerce and retail have been my main area of focus over the last 8 years, and my experience includes strategy online business and brand store.
Marketing Experience
I am well versed in multi-channel marketing, often directing campaigns to be launched on advertisement, social media, magazine, and brand site.
Lead & Management
Experienced in managing a team of creative to reach organization goals.
My Past Experience
Sr. UX/UI Designer | Ansira
2022-2024
Led the redesign of the centralized internal advertising system’s entry point and navigation, enhancing usability and efficiency. Achieved an 84% user satisfaction rate by streamlining account search, introducing a central dashboard, and standardizing navigation to align with industry standards.
Spearheaded a design initiative to consolidate multiple tools into an internal system, adopted by over 100 employees. This effort resulted in a significant time savings of 7.5 hours per month and a strong System Usability Score (SUS) of 86%.
Assoc. Creative Director | Careismatic Brands, Inc.
2017-2021
Implemented user research into the organization design process to design user interface (UI) in high-fidelity mockups of key wireframes on a major e-commerce site, infinityscrubs.com, from beginning to launch; generated $20K in revenue for the first month.
Creative Art Director | Atypical Brands, LLC
2016-2017
Implemented user research into the design process to create an user interface (UI) and cooperated with the development team to confirm successfully launching a mobile app, BeauByte, in iOS.
Art Director | bebe stores
2012-2016
Won Gold in W3 Awards in 2015 for acting as an integral team member to design innovative mobile app with effective team collaboration.
Established three major user interface (UI) redesigns and improving the mobile responsiveness; leading to exceeding the quarterly sales goal by 10%.